Description: Laundry Bag
Industry: Financial
What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design, “Laundry Method for College Students” that gave basic tips and instructions for washing clothes, along with their logo.
How it was distributed: It was given out at the time of opening a new account.
Result or ROI: The concept was so creative and successful that the word spread on campus and increase of new accounts were up 20%.